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15 second video ad promoting Mrs. Cubbison's cheese crisps. The goal is to showcase the product, usage and any claims that are beneficial for the consumer. Videos are played on Amazon pages so wanted them to be bright and eye-catching.
Sound mixed audio to coordinate with video animation and transitions. Due to the shortness of video, the "chorus" of the soundtrack had to be moved up to get the ad going.
Choreographed the fast color and packaging changes to fit with the drum roll timing. Drum roll was moved further up in the song to set the mood of the ad.
Although the ad is fast paced and short, wanted to bring in subtle animation to icons to make the video a little more dynamic and draw attention to them during what would be considered a slow part.
Create a standard animated ending to video where it reinforces the brand and directs the viewer to a place to visit.
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