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The Better Chip
WHOLE GRAIN CHIPS
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The Better Chip whole grain chips aren't your standard snack. They are made with fresh veggies baked inside each chip making them the perfect guilty pleasure. They're more than just a standard tortilla or veggie chip. They are fun and delicious and made with wholesome ingredients.

Wanted packaging to be bright and colorful. These products are sold in the deli department where the majority of packaging is black. These chips are very colorful in contrast to their deli cracker counterparts. The main goal is to make them pop off the shelves while also highlighting that they are made from fresh veggies.

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Bag format changed to be more cost efficient going from a 4-sided bag to a 2-sided bag. As a result, artwork had to be adjusted to accommodate the change. The front panel artwork stayed the same whereas the back panel was adjusted to be little more dynamic and interesting to the eye.

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