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Fresh Gourmet Co. is the umbrella company to various produce forward brands with Fresh Gourmet being their best known one. Being more corporate facing, it was important to establish a core look and style to portray the essence of the company, its capabilities and its individual brands.
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Color pallet is meant to portray the "fresh," produce forward aspect of the company with light green and dark green being primary colors of this brand. Any sub-colors should have a natural or jewel tone to it.
Branding standards were applied to various marketing materials such as folders, business cards and thank you cards. These items provided a core look that the sales people could go to meetings with and leave a lasting impression.
Sell sheets and other marketing or sales presentations were standardized to fit the brand and templated for faster more efficient production purposes. Products that had their own core identity used a combination template.
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