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Modura's a clothing brand aimed at bringing affordable, business casual clothing to young working individuals though their new mobile app,
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Style is simplistic with sans serif fonts and a small selection of colors so the products stand out and not overwhelm the user.
Screens should be simple and straightforward with the a huge focus on imagery. The imagery should be compelling enough to capture the user and influence them to want to make the purchase
Overall the experience should be pleasing to the eye and provoke whimsy and inspiration. It should be an easy and smooth process from signing up to making the purchase.
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