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Explore
Wayfarer is a travel website that helps people discover new locations around the world to visit. It does not directly sell any trips, tickets or accommodations on the site; people use the site as more of a tool for researching where to travel next based on their preferences.
Wireframe for desktop and mobile app follow a very linear and grid like format for easy updates and image changes. The simple layout allows for the photography to be the star.
Header 1
POPPINS SEMI BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?$%&#
Body
POPPINS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?$%&#
Header 2
ROBOTO SLAB BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?$%&#
Font selection play off each other giving the site a fun, playful vibe. Primary and secondary colors are bright and eye-catching but compliment any imagery used within the site. Custom icons fit with the style of the typography.
Pictures should be vibrant, colorful and pop off the page. They should inspire travel and it is important to create excitement in the user.
Like many other digital designs, the basic layout and dynamics of the website/app were simple and straightforward so that the images could pop and inspire the user.
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